Is your web page compliant on Google network / Facebook network or any other network compliant?

The first piece of advice I provide is to stop modifying different landing pages to different ad networks based on compliance. Choose the stern one and design all your pages with that as a standard.

This is will save your time and help you organize your landing pages in a better manner, also it secures you when dynamic networks, e.g., Facebook, decide to change their conditions!

From past experiences I’ve met client ads which have been disapproved for different reasons. To save your time and hassle, I created complete list of compliance issues I’ve come across so you can fix yours in a speedy and hassle-free way:

Firstly, your domain’s essential motive must not be to procure personal details. Also, your page MUST be existing at the root of your domain/subdomain and not just in folder/subfolders. Secondly, no unconfirmed claims (eg: lose 10 pounds in a week). Alternatively, you can try to turn your claim into an article (eg: how a busy woman lost 10 pounds in a week). If that isn’t working, than you can also try to engage your disapproval or execute it into a strategy (eg: a weight loss trick a busy lady is using to lose 10 pounds) and do remember that unconfirmed claims should not be mentioned on ALL pages of your site (Google will verify). Thirdly, no usage of body embarrassment, fear peddling, attractive beguiling, luring, hyperbole, ideal body pics, baiting, disgraceful promises or pictures. Most importantly, there must be no redirecting i.e. the URL on which you operate, your ad MUST redirect to the same URL. Also, your robots.txt file must be located on your webpage or website.

Fourthly, if you are displaying a video on your landing page, it must have an option to auto play, also there must be basic play/pause control options and the duration of the video must be recognizable. Do remember, your landing page must not only have a video, it must also contain information and details regarding your products/services and offers.

Most importantly, avoid using sensationalized headline or piece of text designed to entice people or click bait language (eg: health alert, earn money fast, free offers, etc). Also, you need a customized privacy policies that contains all the ad networks you publish on and all the retargeting cookies you occupy. If your domain or URL has a red mark on Web of Trust (mywot.com) then you must get a new domain/URL. If it displays grey or yellow mark then you may continue to build a trustworthy and great user experience website.

Lastly, no irrelevant pop-ups that change browser redirection (eg: no option of clicking Back button, opening multiple windows/tabs automatically, exit from pop-ups that forcibly directs you to take an action, etc). Good relevant popups must be used so that it doesn’t stops the users normal browsing activity and no interruption while their browsing experience (eg: time delay popups, welcome mats, scroll boxes, , smartbars , exit intent popups, etc)

  • Mostly, network compliance rules come from a good place as they want improvement in user experience. I know a lot of people who earned a lot of money trying to trick AdWords – surely it worked in the short term, but the hammer always comes striking down. To make sure this doesn’t happen to you then be clear, meet up the expectations, and don’t be unethical. For hassle free networking, make sure you follow these tips mentioned above.

(NOTE: Before you can start marketing to your audience, you first must know who your target customer is, where you are going to find them and what they wish to buy.)
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