3D Rendering services have transformed the construction & media industry into an industrial boom. And it is our duty to ensure that you will also use this tech to work for your next project!
We’ve seen the revolution of architectural drawing in our own eye. In the old day, there was only a hand-drawn design. Then 3D CAD Sketch came up. After that 3D CAD dazzled our eyes. And in this present day, we’re getting astonished by three-dimensional rendering. The ability to render the architectural building has revolutionized the architectural design, real estate, and construction industries.
There are lots of benefits to be able to visualize or see the projects in the same way we visualize the world. But we stay on the top of what is capable of 3D architectural rendering tech and what it will mean to the architecture or media industry as a whole.
Benefits of 3D Architectural Rendering
3D renders of any architectural bring a highly professional output to design. It brought an evolution in how designers and clients visualize or experience a project that is still not being constructed.
With 3D rendering services we can serve a potential but general client who may not have the ability to visualize a CAD drawing to real-life object. For those clients, we can easily develop a real-life 3D image for his/her current project.
Renders also make a level playing field for design competitions. There are so many components of a 3d rendering super winning entry, a 3D render of a client’s architectural visualization project added with elements like photo-realistic renders and super cool animations can help firmly ground the concept for your entry. More quickly your rendering is understood by the client, the more likely it is to be approved in a competition.
These benefits can give a rendering firm a good and positive impression from a client’s point of view. But these tasks can also help you get ahead of the game when it comes to marketing competition.
In 3D Renders, it is possible to quickly validate any design changes if anything isn’t looking good or as planned. It is just a matter of some clicks to get it right. So this kind of re-arrangements saves a project a ton of money and time.
The Future of Architectural Rendering
It has become so clear that 3D Architectural Rendering services bring significant benefits to a firm even it is a new one. Even today, this technology is used in movie and media industry in a large amount of portion.
Render software continues to get more cost effective and efficient, taking less time and fewer resources to produce high-quality 3D models. Combined with the ever decreasing cost of computer processing power, even photo realistic renders and animations become accessible to new firms just starting out.
Hand in hand with speed comes a more iterative design process. Architects can conceptualize a project, have it rendered, see changes needed, add those to the model. Once this rapid back and forth has happened, the project can be shown to the client, and potential changes can be identified immediately and, again, changed in an interactive way.
The most exciting possibilities for 3D architectural rendering services are when the renders are combined with virtual reality (VR) technology. By combining renders with VR, architects can take clients on a virtual walk thru of their designs, allowing them to immersively experience the project’s potential.
Not only will VR lead to more rapid approvals, it will help clients feel more confident in moving forward with the project. With thousands and even millions of dollars on the line for a project, confidence moving forward is critical to success. With a virtual experience that allows clients to move around the design, it’s easier for them to feel good about funding a project.
Technological advancements, like virtual reality, along with speed and accessibility of software will make 3D architectural rendering a standard in the industry.
To learn more about how 3D Renderings click here!
Right in the heart of Stockholm, in one of our Rotterdam office’s 3D Rendering services design, we’ve taken a step ahead for the design, innovation & working space with RONENBEKERMAN. We wanted to shape the future and make our design achieve great success with this Rotterdam office project. In this particular project, the Navy colour palette was our option of choice for the traditional and contemporary furniture and walls. Whatever we have done, we would like to share our works and project view with our readers.
Here are the two main views of the office:
Basic 3D Rendering set up
We used Corona Render software and as you can see the set up is pretty straight forward. Almost everything is in the default set up.
Kim_Amland_Photographic_02 LUT was our choice here because it is a great LUT scene offering great contrast and awesomely enhanced environment light.
Our workflow followed 6 step structures,
- We collected the materials from the client. Based on those received materials, we estimated a price for that project and created a project plan for the client to follow. We asked our clients roughly when they want the rough project plan and when we were expected to hear feedback from the client.
- According to our main Architect, we created a rough internal specification based on the client. One of the specifications is the mood board which was also consulted with the client.
- Then we started doing the 3D Rendering. When rendering, our main focus was to create the right environment and feeling based on the client’s brief. The most critical part of creating a 3D image is obviously placing the right materials in the right place and making the mood. If done all correctly, it is easy to build up the trust of the client on a first glance and avoid any unnecessary comments from the client.
- After completing the first draft, it was presented to the client and the client feedback was collected.
- The client needed some change in the draft mood and we established the change. Direct conversation with the client is a must here. It will help the client to understand what is our approach and if we make any changes according to the client, the result would be good or bad.
- The 2nd draft was given to the client and the feedback was collected. At this stage, there were some minor changes and then we delivered the FINAL result.
Actually, for the working place or environment, we didn’t change much to the meeting room and pods compared to the client’s requirements. Generally, we get our desired information from the structure of the 2D floor-plan. We rearrange the models according to it.
Pods, Meeting Rooms & Composition
We think it is important to show our naked rendering work. Here we are showing you every single pod that was created for the meeting room of the project. You can clearly see that in the 1st plane of the image, there are only 2 working tables lying on the floor and in the 2nd plan image, you can see the whole meeting rooms with some people working on the tables with the pods.
Texturing and Materials
Ideally, our plan for making the floor plan was to go with some of our past projects. We did make the floor with the floor generator plugin. We tried to bring Wood texture for the flooring plan from the CG source according to the client’s needs.
Being honest, for this material we did not need so many maps, in the end, it was supposed to look mostly matte, this could be simplified for sure. — Senior Architect of Walk The Room.
The existing ceiling was a bit dark for the past project, so we had to make it brighter. We used Corona Renderer to make the ceiling material brighter than the previous one. With Corona RaySwitch material we added some brighter materials in the global composition shot. Otherwise the scene we getting so dark.
For the walls, we chose to go with pure softness on the diffuse map. We added some glossiness and bumped up the lighting in some particular areas.
For the Flos light system, we have a nice detail work with CoronaRenderer Ambient Occlusion on the material.
For the lighting, we have divided our works into 3 groups,
- Artificial light
- Environment light
This way we had a greater chance to set good lighting for the scene and not letting it too dull or flat. After slicing the lighting work into 3 groups we had better control over the lighting situation and better knowing of what we were doing. We could play more with the light intensity and color of the lights.
We set the color temperature in the cool tone which was coming from the environment and warm tone for the artificial lighting along with the spotlight.
General light :
The images were fully rendered with Corona Renderer. For us, this is the best option for any 3D Rendering services type of project. With the Corona Renderer LightMix, it is easier to change some particular detail shot like some intensities and colors without setting another mood without rendering all again.
Finally, some people were added. But when rendering, the most important part is to find the right 2D cutout that fits the people’s perspective of viewing and lighting. After that, some major and minor adjustment in levels and colors are always necessary. And that’s it! Here is the final product of our rendering,