We all love Social Medias and most of us have one. It is easy to use and people are attracted to it. Social Media is an easy way to target people and make them into customers, right? So, why do I still need to create a website for my business?
Professionally I am a marketer. I know what is the heart of a business and what is a business marketing tool. I have seen hundreds and thousands of business owners who are very much happy with their FB or IG or TikTok business page. As I said earlier, Social Medias are easy to use. They are created in a way so that people of all ages can use them. So, people use them to share their daily life experiences. These days using Social Media has become an addiction to people.
Now let’s read some business owner’s mind, specially some small business owners. Some of them think they can make use of people’s addiction and high usage of social media for their business growth. As a result, businesses lose great potential. No no….. I am not talking against Social Media. I’m just trying to say, business owners are just forgetting to differentiate the difference between the heart of any business and a tool to do marketing for that business.
A website is the heart of any business’s online presence. Social Media is just a marketing tool. It is not a mirror that should reflect your business. I have seen and talked with businesses that are happy to sell their products on FB marketplace and they don’t need any website for their business. To be honest, a professional business shouldn’t work like that.
I know social media are free to use and doing business from a social media page is also free. So, why should you bother and invest in domain name, design & development cost when you can do all your sales for free? Let’s talk about some reasons.
A website is your unique destiny and identity.
As an online business owner, you must need your unique destiny to showcase your products or services. When showcasing your products or services on a social media platform, your main goal becomes minor. It gets lost underneath your page’s status update, a bunch of product photos, promotional messages, quotes etc. Sometimes visitors lose their appetite to search for their desired pretty. Where on a website you can easily show your visitors or customers their desired products or services in the cleanest form.
Look, your customers go to your business location to see their desired stuff, not your business status. A great website will make your visitors happy, period.
You might think as a part of a web design agency, we are promoting our services and forcing you to make a website for your business. But this is not only for the sake of our business, it is for both of us. There are millions of small businesses exist out there doing their business online or offline and from those millions, 64% of businesses have websites. And the number is increasing day by day.
Here I’m showing you some good and very informative facts about small businesses around the world,
- Roughly 70%-80% customer search for a company website online before making any purchasing decision.
- 29% businesses that don’t have a website are planning to make a website in 2021.
- Only 17% small businesses invest in SEO.
- Most businesses don’t know more than 50 percent of website traffic comes from organic search (Google or Bing search)
- You can lose 70%-80% of your potential customers if your business doesn’t have a website.
People are bored seeing the same FB or Insta layout. If you choose the Facebook or Instagram business page path, then you must follow and decorate your business page within the guidelines offered by Facebook & Instagram. A website is the only way to show your creativity and the presentation of your products/services. Let me know, as a FB user, when scrolling through your FB feed, do you like business pages and advertisements showing in the middle of your friends and family’s post? FB or Insta is a ‘connecting people’ platform, not ‘connecting customer to business’ platform. A website is the right platform to connect to your customer to your business.
A website is what you own.
If you have a website, you own that. You own that URL, the design, the images, the content of that website and you own the look of it. Your visitor will first see what you are offering them, not the same Facebook interface, logo, profile pic, cover pic and your page’s updated status update, bunch of uncategorized product images.
Whichever social media platform you choose, whether it is Facebook or Instagram or Pinterest or Twitter, they own the look of your own brand business page, not you. That particular platform owns your visitors, your images, your posts. The platform’s algorithm decides which business to show upon a search. It is entirely decided by that platform of who sees your page’s posts and when they see them.
So, as a business owner, you have to dependent on the platform’s crucial algorithm, not the quality of your business. For this reason alone, choosing a social media for your business is the worst strategy for web presence. If for any reason, a social media decides to remove your business page from their platform, they have the right to do it, you’ll have nothing to do to stand against that decision.
There are millions of Facebook business pages deleted from Facebook servers because of breaking the rules and regulations. When maintaining a Facebook page, you always have to follow some rules and regulations. Otherwise, your business page will be in RED zone.
But with a website, you don’t have any boundaries, opportunities are limitless. No tricks or regulations to follow. You can do what you want and what you do best.
Take care of your visitor’s intentions
Facebook or Instagram’s main motto is to connect people. So, each time Facebook or Instagram updates their algorithm, they try their best to keep their news feed enriched with friends and family’s post. Users of these platforms also don’t like any interruption in the flow. They don’t love to see a business ad or a business page’s post in between their friend’s status. That’s why Facebook and Instagram constantly finding a middle ground by showing fewer business posts and more F&F posts.
There is also a big thing that people or visitors find it very hard. Searching for a product is too hard on a Facebook page. Either you have to scroll through the page and waste several minutes to find the desired product.
It is very irritating & awkward situation for an authentic customer. At one point, that authentic customer will have to leave the business page if he/she couldn’t find the product he/she is searching for. A clean website can get rid of this situation. A customer can simultaneously look on multiple products, discover Categories or search a product by the Search option integrated on the website.
With a Facebook or Instagram business page, you can’t read your visitor’s mind, their movement or their intention. FB or Insta provides a very little stat about visitor’s behavior. On the other hand, using a website as the gateway to your business makes it easier to understand your visitors and get the RAW data you need the most. FB analytic will not stand a chance against the mighty Google Analytics. This is yet another reason to create a website for your business and integrate Google Analytics on it. So, only with a website you can monitor a visitors intention and take care of it.
Google Analytics Pro’s:
- The Basic Version is Free
- Allows for Highly Granular Data
- Robust Reporting & Real Time Analytics
- Good Customer Support
- Custom Dashboards & API
- Can track different digital environments such as websites, mobile applications, apps etc.
- Can create custom goals and track your ecommerce platform
- Can create custom reports based on your needs.
If you have a Facebook page, you just can’t benefit from all these Google Analytics features which are absolutely free. Plus, you can invest (if you are willing to) in Google Ads and place your business on the first place of a search on Google. So, you don’t limit the possibilities to Facebook or Instagram only.
A website is just PROFESSIONAL
What do you think? Do you think having a social media business page is smarter than a website? Sorry folks! You’re thinking it wrong. A business website is a place where you can reflect your professionalism, not in a social media page.
With a business website, you’ll get a professional business email address like firstname.lastname@example.org. You’ll not get it from a Facebook page. Come on! Showing your professionalism isn’t a dumb decision when you can get it at a cost of $400-$500! It is less than your iPhone! At this price you can get your Domain, Hosting, and a complete website! And you can offer your products or services 24/7 to the digital world and most importantly it will not be owned by any social media platform.
Don’t miss the SEO, Vast Marketing & Organic Traffic:
Having a great website means that your business can be blessed by SEO (Search Engine Optimization). SEO is a strategy that can grow your website’s presence on search engines like Google or Bing. Statistic says that 53.3% of all website traffic comes from organic search which are referred by search engines.
So, if a business comes out from the shell of a social media platform and makes a great website, it can gain a lot in terms of growth and sales. Here are some strategies to utilize your organic growth,
- Create a blog that provide both informative message and are valuable to your readers
- Target your local audiences by implementing local SEO strategies
- Choose the right keyword to rank on the search engines
If you closely monitor a random Google search, you’ll see that most of the time google shows 2-4 ads on the top of their SERP (Search Engine Result Page), and right after that organic results come up. Almost 90% of the clicks goes to organic search results. So, if you have a website and do SEO for your website, there is a great chance to represent your website on top of a search result.
I know SEO takes time and ranking on the first page takes more than that. But why wait? You can get traffic even if you’re on the 3rd page of a search! Google doesn’t close the door there. You can use Google AdWords if you really want to show up your business for a certain keyword/s. But remember that, doing Google AdWords will cost you a good chunk of money. Whether or not you opt for the paid option with AdWords, my suggestion is to go for the free option, organic SEO. To be fair, more than 65% business owners don’t know a thing about SEO. Fortunately, there are a lot of websites and tools out there from where you can easily learn SEO. Tools like Yoast SEO for WordPress will be a lifesaver for you and your business on the online world. Yoast SEO tool will help you to configure your site for Local SEO, News SEO, WooCommerce SEO (e-commerce platform for WordPress), Video SEO and lot more.
Websites like Search Engine Journal, Moz, Backlinko, Learning SEO, Udemy are willing to teach you SEO for FREE through their great and fruitful content. From these websites, you can easily learn SEO and implement it on your business website. (IF YOU HAVE A BUSINESS WEBSITE, NOT A SOCIAL MEDIA PAGE.)
Now, do you still dare to stick with your social media page or want to create a great website and grow your business?
Afraid of the cost?
The days are long gone when it a website cost $10,000 each! The market has become so much saturated and the competition has become so much aggressive. If you are a small business, don’t know a thing about coding but still willing to create your own business website, then you can have several great ‘DRAG & DROP’ website builders like Wix, Squarespace etc. There you can create your own website for as low as $150 per year. But when all you have to do is ‘DRAG & DROP’, certainly there will be some downsides. Here are some of them listed above,
- Pricing is more expensive than a web development agency
- Lacks advanced marketing tools
- Very little extension or Plugin support
- No option to add any third-party extension or Plugin
- Editing & adding content is difficult
- Squarespace does not allow you to assign different shipping costs to different products.
- No backend customization feature
- Doing SEO is like HELL
- No or very small Appstore compared to WordPress
- Less Customizability
- Not recommended if you want to migrate to another CMS later
There are many more technical downsides of them which I can’t include here.
Now, if you think you don’t have the time to go through all these processes or you’re thinking like, ‘I don’t want to learn how to do it, I’d love to let it done by the professionals, then don’t hesitate to Contact us. Here is our pricing comparison compared to Squarespace or Wix or Shopify.
Conversations are higher on Websites than Social Media
What is the goal of your business? Make sales, right? Now, imagine it is 3 a.m. and a visitor from another state came to your social media page, liked one of your products and left you a message to buy that. By the time he/she left you that message, you are in deep sleep. That visitor knocked you but you didn’t respond.
He/she left 4 messages without getting any reply, left the page broken hearted, moved elsewhere and ordered that product from another place. At the end of the night, you lost a valuable customer. No visitor to customer conversation took in place.
But if luckily you had a website, that customer didn’t have to leave your place and choose another business. So, the best way to convert is to let the visitor come to your website first, not your social media channel. Your website is your 24/7 sales person. You don’t have to be present or have to map your customer how to order your product.
Conclusion – Do I really need a website?
Hopefully, I’ve successfully made you understand why you need a website instead of only dependent on social media. I’ve pinpointed many important reasons to choose a website over social media. Yes, making a website will make to pay some money. But at the cost of $300-$400, your business is guaranteed to serve your customers for 3-5 years long! I think that amount of money is far less than your iPad.
Your website belongs to you, not Mark Zuckerberg. Your website will be controlled by you, not any ALGORITHM. So, No more excuses. Dust off your website and make your business greater than ever. Complete the form at the bottom of this page and ask us to help build your first website with you!
You might think you may run your business without a proper website and website development. Like many business owners, doing business phenomenally well without a website, you may also believe that there is no point in having a website for your business, and your business cannot benefit from it. Actually, this is a misconception.
In this era of internet and e-Commerce, almost 80% of consumers depend on the internet to find products and services they need. To get in touch with a profound and experienced Website Development Company is just a ONE-CLICK-AWAY these days! In this scenario, if your company does not have a website of its own, probably your competitors may snatch your esteemed customers away. Therefore, it is very important for your company to have a professional website, no matter what kind or size your business is! Many market studies show that most of the customers today learn about the product and services they need by searching online. Customers will be searching for their requirements on the search engine and will probably prefer the companies that appear in the search results. If your company does not have a web presence, there is no chance for it to be picked up by the customer, even if it features the best product lineup. In short, a website will improve the company’s visibility and credibility to a great extent.
A nicely designed website can be considered as an online brochure and it is the best way to highlight your product range. You can include as much products as you wish and it can display many more items than your showroom can hold. You can include descriptions, photos and other vital information about the product in your websites. It will update your customers with all the information about your products and services in a quick and effective way. You can change the product portfolio at any instant you wish, making it more economical and convenient compared to print materials. You can inform the customers about the new arrivals and introduce your new products, special offers and new services to them at the instant they are announced.
Your website will be available to your customers round the clock and they can review your products in the convenience of their home at any time they wish. In this fast-paced lifestyle, this is a great selling point while making a purchase decision and it will keep your business going on even if you are closed for the day. With your e-commerce website, the business is no more restricted to limited locations as it offers you a wider market to introduce and sell your products, even it allows you to offer your products and services globally. Your website has no limitations of the showroom, where you can serve only a few customers at a time; it can handle any number of customers simultaneously.
In this century, no matter whether you sell any products or services online or not, it is highly important to have a professional website and corporate presence on the internet for the success of your business.
A well-designed corporate website is sure to increase the brand image and loyalty in customers. Your website is the window through which the customers see your company, so it should be providing prospects with some compelling reasons for the customers to do business with you. A good website is sure to direct the visitors down the sales funnel and make them buy or contact you.
If you are a residence of Penrith, Sydney and you have a business of your own, then why don’t you prepare yourself to launch a new website? Isn’t it a bad reputation of your business for not having a complete website? Maybe you think it is very costly to create a website or you’re thinking that you need to be an expert developer to create one! No worries! It is not costly at all and you don’t need to be a developer to have a website for your business.
Here is the Clutch review of a reputed yet affordable Website Development Company based in Penrith, Sydney,
What is 301 redirects
Basically, 301 redirects is a term where the Search Engine understand that a certain page is moved to another page, permanently. It helps the site owner to protect the older URL’s data when upgrading, moving or redesigning to a new URL. Though this redirection is not a hard task to do, many website owners even web developers forget to about it. And as a result, all the SEO efforts go in vain and effects the ranking by wiping away all the data of the previous URL.
To be honest, how many of us really care about 301 redirects as a part of the website design & web development? I have doubts. But there are thousands of questions flying around the Social Media, Forums about the ranking issue when a website owner moves to a new URL and the ranking drops. As I said earlier when a blogger or website owner thinks about remodeling, redesigning or moving a website to another URL, 301 redirects is a must to do. I am also afraid to say that, there are people out there who claims to be an SEO expert and totally don’t aware of 301 redirects at all!. This really makes me angry and hopeless.
As a result, I’ve decided to make a little bit of contribution to those expert Web developers and SEO experts. Today I’ll talk about what 301 redirects is, what are its effects and how to do it.
If you need to change any of the URL that is shown to the users and search engines, then Google recommends using server-side 301 redirects to redirect both the user and search engines to the right page. Though an average user won’t notify the redirection, search engines will. In one word, 301 redirects is a status code that instructs the search engines that the page is permanently moved to a new location and guides it towards it.
This redirects also orders the search engines to move all the SEO history to the new location and pushes the traffic towards it.
When you should use 301 redirects
- When you have moved your old site to a new domain and you want to move all the SEO juice to the new domain. If the old website is redirected to a new domain, then all the old website’s SEO traffic, history will be routed to the new domain. Without implementing 301 redirects, your new domain will act as a new domain.
- You need to change a certain page/post/product or category URL. But you want all of your existing URL’s SEO juice and *Page Rank transported to the new page/post/product or category URL.
- When merging two websites and you want to the links of the outdated URLs are redirected to the correct pages.
*Page Rank: It’s simply a number from 0-10 which is assigned by Google. This number is an indication of how good your overall SEO is for a given piece of content. But Google has decided to remove the Page Rank service since April 2016.
Setting up 301 redirects
Obviously, there are many ways to set up 301 redirects. Some are for the developers and some are for basic amateur end users. Generally, there are two methods largely used to set up 301 redirects into the website.
In order to do 301 redirects on a site that is hosted by Apache server, then you’ll need to have access to the server’s .htaccess file. For non-programmer person, this part would be a no-go.
Note: .htaccess file is hidden in the cPanel File Manager. So you’ll need to enable the option to see the hidden file. And if it is not hidden already, then you are good to go. And if you can’t find any .htaccess file in the File Manager, then create it. See below>
Implement a .htaccess file using the cPanel File Manager
The cPanel File Manager provides an easy way to create or access a .htaccess file. Here’s how:
- Go to your HostPapa cPanel.
- In the Files section of the cPanel, click File Manager.
- The File Manager opens in a new tab. Click the Settings button at the top right.
- In the Preferences window, check the Show Hidden Files checkbox. Click the Save button.
- The File Manager window now shows all files, including hidden ones. In the Files panel, double-click the public_html item.
- The contents of the public_html folder now display. This is where your .htaccess file will live. For a new site, there isn’t a .htaccess file yet, so you’ll need to create it.
- Click the +File button at the top left.
- In the New File window, enter the filename as .htaccess and click Create New File.
- The .htaccess file appears in the list.
- Click once on the .htaccess file to select it, then click Edit.
- In the Text Editor dialogue box, scroll down and make sure utf-8 is selected. Then click the Edit button.
- The text editor opens in a new tab. The window will be blank since it’s a new file. Enter the page or domain name redirect code as described above.
- When you’re done editing the .htaccess file, click the Save Changes button at the top right of the Text Editor window.
Code to redirect to a page
Place the following line into your .htaccess file:
RedirectPermanent http://www.domain.com/old-file.html http://www.domain.com/new-file.html
Repeat for every page you wish to redirect.
Code to redirect to a new domain
Place the following line into your .htaccess file:
RedirectPermanent / http://www.new-domain.com/
Redirection Plugin for WordPress
If you are a WordPress user, then WordPress is born to ease your life. There are many plugins for this operation but my personal favorite is Redirection. It offers you to add the new link right in the dashboard. This plugin is really easy to work with for any Website or Blog owner.
Source – hostpapasupport.com
Developing a site is not only about showcasing a blog or site. There is also a term called e-commerce. From my point of view, there are two best CMS to develop an e-commerce site. One is WooCommerce on WordPress and another one is Prestashop. WooComerce is good, but is it good enough to compete with Prestashop?
Now it’s time to compare these two CMS and jump into the battle of WooCommerce vs Prestashop. There are advantages and disadvantages for both of those, but which has more advantages than disadvantages? Let’s find out below.
Advantages of Prestashop as a CMS for e-commerce site
Prestashop is born to be an e-commerce CMS
Just like WordPress, Prestashop is ready to go for e-commerce site as soon as it is installed. To get to be used to Prestashop, just install it and right away you are good to go with this e-commerce CMS. But with WordPress, you’ll need to learn and understand the basic Plugin concept in order to understand and use WooCommerce. WooCommerce is nothing but a WordPress Plugin. So this is also a Plugin game to be played with.
Prestashop supports multi-language by default
Prestashop is multilingual by its birth. This CMS is ready to go to translate more than 40 languages. It employs the translation module which is accessible in the back office (back office is a password protected administrative interface).
However, it is a bit difficult to translate in WooCommerce. To translate the whole site on WooCommerce you’ll need to know the basics of .po/.mo files and install a certain plugin like WPML or Weglot.
By birth, Prestashop is French
Look at the two CMS’s official homepage, WooCommerce, and Prestashop. One is in the English language and the other in full French. Prestashop is French-born. So basically WooCommerce is more user-friendly for English-speaking people and Prestashop is good for European people. Though the Prestashop official website supports many languages like English, Italiano, Espanol, Portuguese, and many more. So, this is a plus point for Prestashop.
Because it is French, you likely to see some french styling in the interface. (Just joking! 😉)
Full of basic functionality
Without going too deep, Prestashop offers more functionality for catalog, shopping cart rules, product details, logistics, and promotional codes. And only for this particular reason, WooCommerce is easy to go business for a pared-down e-commerce business. For a beginner, less is good obviously!
But if you are a PRO WordPress user, then you’ll probably say that installing some important plugins, you can do everything that Prestashop can. But installing the plugin is time-consuming. You have to find the right one because there are hundreds of alternatives.
So, what we’ve learned here is, WooCommerce is a light-weight CMS than Prestashop by default. So the point goes to Prestashop.
More payment methods
Although WooCommerce offers many popular payment methods, Prestashop has a lot more that WooCommerce. Adding more add-ons on Prestashop allows you to install a much alternative local payment method in just a click. For example, if you are a HiPay client, there is a free HiPay module for Prestashop but it is not available for WooCommerce.
A structure that allows more products
Without any deep investigation or without being an expert, you can clearly tell that Prestashop allows you to add more products than its competitor, WooCommerce. No need to re-write any code or fancy optimization, Prestashop development will let you add much more products to your e-commerce site. It also has the feature of multi e-commerce projects.
Ok, now we know that WooCommerce has less opportunity to add products, but why? Basically, WooCommerece is WordPress based CMS and WordPress is very much known and used for making Blog or Portfolio sites. In WordPress, you can have your bet on Category, Tags game. There are not many friendly things there. To go beyond the limit of WordPress CMS, plugin developers like WooCommerce over-exploited WordPress’ structure to store all the necessary data in a limited number of MySQL table. I know they are not as pretty as Prestashop.
But WordPress expert tells that, the links between multiple tables and data fields can be polished to make it perfect. In a certain level or a certain amount of serialized data can be handled in ease. In this scenario, WordPress is very flexible to use and has no negative effect on the database of a few thousands of products. But the problem arises when the product amount is like tens of thousands. This increasing multiple tables and data fields make the server load slow. But with Prestashop, there is no problem like this, because this CMS is made for many many thousands of products.
Q: How Many Products Can WooCommerce Handle?
Ans: For a boutique business, the offering from WooCommerce is something like +/-100,000. (More products you add, more server space & time will be needed. So pretty much costly). Because
“You can have 1 million products loaded on your site and 1 sale a day, your site will have hardly any problems as long as you don’t load many products on each page the customer visits.
If you have 10 products but you have hundreds/thousands of orders an hour, that is when you could run into trouble.”
Q: How Many Products Can Prestashop Handle?
Ans: Many boutique community members claim that they have managed to add over 100,000 products without a problem.
Advantages of WooCommerce as a CMS for e-commerce site
Prestashop is limited, but WooCommerce isn’t
Boom! Here comes the strongest point for WooCommerce. Prestashop’s advantage is its disadvantage. So far we’ve already known that Prestashop is e-commerce ready and this the biggest enemy for Prestashop. This CMS is not optimized at all for Blog or a portfolio site or even a community discussion forum site.
I often see a situation when a client is said to install a WordPress in a sub-domain to meet all the customer’s satisfaction level. And this kind of thing brings an enormous amount of risk issues with the link management between different services. For an instant, you may want to add your WordPress blog under your Prestashop boutique site.
This kind of problem doesn’t occur when using WordPress and WooCommerce. Flexibility dissolves this problem by letting us use extensions link Plugins in this beautiful CMS.
WooCommerce is used widely than Prestashop
Is this an advantage? 😛 It is or isn’t, more widely used means more problem solution opportunity from other users. From the infographics above, we can see that WooCommerce covers a whopping 2,287,356 sites all over the world overtaking Prestashop used in 547,581 sites.
The cost of personalization with WooCommerce is much less than Prestashop. If you are a new player in this game, then WordPress will be your first choice for your first e-commerce site. You can personalize easily without knowing any prior knowledge in the programing language. You can also change the interface of your site by yourself. The administrative interface of WooCommerce offers a lot of options to modify your web design, add/remove/move the item and all of these can be done without programming. You can also personalize menus, manage the content with ease and thanks to the WordPress’ ergonomic widget system.
But with Prestashop, if you want to personalize your menu, you got to install new add-one. And if you get it wrong, everything will go wrong. With this CMS, you can’t personalize without the base knowledge on HTML/CSS. Very few sites can be customized without editing the template. But with WooCommerce, it can be done with just some widgets.
With WooCommerce, maintenance cost is also less. Updating CMS is also easier and faster.
On the other hand, updating Prestashop is time-consuming and unfortunately, because of its bug your current theme, add-ons could result in incompatibilities. Even the could be changed! Fixing these errors must need technical knowledge in Prestashop, otherwise, good luck with that.
Cost of Plugins or Add-ons
WooCommerce will always win in this segment. Extensions are cheaper than Prestashop, which will lead you to save some money if you choose WooCommerce. Check out their official Plugin directory:
And here are the Premium Plugin directory,
It is Open Source
Using WordPress is like having ‘Freedom’ in hand. As it is cost-free, no one is going to compete with WooCommerce. There are millions of cool developers out there who are ready to develop some super cool and effective tools.
On the other hand, Prestashop is also typically open source but they are walking on a different path, a bit COMMERCIAL path. It is clearly noticeable seeing their commercial partner’s advertisement when logged into the back office!. Where you can perform some certain and simple tasks on WordPress.org’s official site whereas Prestashop has gotten rid of free add-ons from their official site. This rule also goes for Themes.
And if you really want to add a free extension, then you got to do it at your own risk. You really have to search hard to find the extension which is developed by a good developer and who is kind enough to keep that up-to-date. But this kind of developers and extensions are very rare and Prestashop development is very commercial.
And the winner is…
Now it’s up to you. What will you choose between these two? Write down in the comment section.