WHAT IS A DIGITAL STRATEGY?
A digital strategy is a kind of strategy management and a business response to a digital query. It can usually be best inscribed as a form of a gross business strategy approach. A digital strategy is usually specified by the implementation of new technologies to prevailing business activities and an emphasis on the qualifying of new digital potentials to business strategies. These new digital advancements are often as a result of evolution in digital technologies such as information technology, computers, software, telecommunications, data, internet and others such computer network expansions.
A digital strategy can be planned and executed through a variety of different techniques. Planning of these strategies generally includes the procedure of identifying a business organization’s objectives, view-points, goals, opportunities and such activities so as to enhance the business advantages of digital approaches to an organization. These can range from an enterprise concentration, which account for the huge opportunities and uncertainties that digital plans can generate and often includes business collaboration, latest product and market exploration, service optimization, customer intelligence, sales optimization, organization’s technology processes, innovation and governance; to additional marketing and customer-centered practices such as mobile apps, websites, ecommerce, social media presence, search engine optimization, advertising and other such digital advancements.