Why Hybrid Mobile App? Because you need to reach out to your customers in a better way. Offer great products or services that need to be launched with a bang.

If you are the one who is trying to build a Mobile App for your business, then this article is the right one for you to decide which one you should opt. Do you want to convert more visitors into paying customers? To take your business online and succeed, you need a tool that helps you to engage with your customers efficiently and effectively. Build a brand for you and create recognition for it. Stand apart from your competition. Give better value to your customers and create loyalty among them. A mobile app can quickly achieve these goals quickly and successfully. Whether you provide services or products, mobile apps are the digital address for the queries and needs of your customers. It is thus a tool to push your growth and also increase revenue.

People are viewing products or services browsing online and placing orders more so on their phones compared to tablets, desktops or laptops. Mobile apps have become even more relevant in this climate for products, services and ultimately for your business to succeed.

 

 

Why Your Small Business Needs a Mobile Strategy

As a small or big business owner, you need a mobile strategy. Because over 50% of web traffic is now coming from a mobile device. So you might have a question, how important is my website to the mobile audience. If it is important, then you need a mobile app. One of the first things you need to do when you are thinking about mobile strategy is evaluating how important your existing website is on mobile devices. Now what you need to do is go to the analytics and see what percentage of visitors are coming from mobile devices. Mobile users are typically used to see a website different from the desktop version. A non-mobile friendly website generally shows a website awkwardly on a mobile. So after evaluating your website, it is needed to make your website mobile-friendly. On your next step, you need to think about how your website can fit in a mobile app. A mobile app is really about the future and future growth. You should think about how you'll use your mobile app to grow your customer and enhance the customer experience.

Mobile App platforms

Now should you use Hybrid mobile app to build your mobile app for your business? To answer this question you need to understand your technical demands and consider knowing the PROS and CONS of different mobile app development approaches. There are 3 main ways that people are building mobile apps today.

Native Mobile App

The first one we'll look at is using the native SDKs directly. This means you write a separate app for each platform that you want to target in its native language. For Android that would be Kotlin or Java. In iOS, that means Swift or Objective C and on the Web, that means JavaScript. And this strategy is called Native mobile app. Generally speaking, the highest quality best-performing apps that you'll find are built in their native SDKs. But there is a pretty obvious drawback here and that's the cost. More code to maintain means more operating costs. But you also have to hire the right talent to be able to maintain these codebases which are pretty hard to do spacially for Android and iOS.

Hybrid Mobile App

This brings me to the second strategy and that is Hybrid mobile app. Hybrid mobile apps are generally built on Web technologies. The idea is to write your codes once and run it on multiple platforms seamlessly. And while it sounds great it's not without its trade-offs. A hybrid app is just a web app that gets embedded in the native device through a webview. A Hybrid app is not able to communicate with a lot of native device features directly. So it uses a bridge known as Apache Cordova or Capacitor that wrap native code in a JavaScript API. So it can be accessed by the Web app. So the obvious benefit here is that you can leverage web developers to build mobile apps that are cross-platform for a lot less money. And if done well, it should be indistinguishable from a truly native app.

Web App

And the third approach is to use a Web app. Web apps are built with basic HTML/CSS/JavaScript codes. The basic functionality of a Web is just to show a mobile user a web version of a certain website. They also run inside a web browser like Chrome, Safari, etc. The web app is built and hosted like any other web application or website on the internet. The only real difference is that they're built to look good and function well on mobile devices. This usually means that they're responsive and they're designed with a mobile-first approach. So let's talk about some disadvantages of Web apps. The biggest disadvantages are that it needs a browser to run. This means the user has to go into any browser on their smartphone, type in the URL of the app and this is poor user experience. It is slower, buggier.

native app - web app - hybrid app

Mobile Comparison Chart

In order to help you understand the different as well as PROS & CONS of different mobile app platforms, we've created a chart that clearly shows all of them in one place. This list might help you to differentiate and step forward to choose one platform out of three.

 

Native

Hybrid

Mobile Web

Skills
needed to reach Android and iOS

Objective-C,
iOS SDK, Java, Android SDK

HTML, CSS, Javascript, Mobile Development Framework

HTML, CSS, Javascript

Distribution

App Store/Market

App Store/Market

Web

Development
speed

Slow

Moderate

Fast

Development
cost

High

Moderate

Low

Maintenance
cost

High

Moderate

Low

Graphical
performance

High

Moderate

Moderate

App
performance

Fast

Moderate

Moderate

Why Hybrid app for your business

Why Hybrid app for your business
  • Enhanced UX/UI

    The first and foremost benefit of Hybrid mobile app is Hybrid App offers a flawless user experience across iOS, Android platforms. Hybrid mobile applications are mostly about making it work for mobile by embracing the web. Secondly, a hybrid app is lightweight so it helps the UI to load the content and graphics quickly. The apps react faster to different device screens, as a result, it shows faster data display and seamless data streaming. The excellent UI experience increases the chances of the application’s approval at the app store.

  • Saves Time

    Another advantage of hybrid mobile apps is that they are far easier and faster to develop than a native app. It enables any mobile app development companies to leverage their existing web development talent pool to make a perfectly working mobile app. The development team requires proper knowledge of JavaScript and HTML. So once the developers write the code, the application can be run on both mobile operating systems (namely iOS and Android).

  • Easy To Maintain

    Another benefit of hybrid mobile application development is it is relatively easy to maintain. For native apps, the development teams need to roll out new versions with each update. So, the end-users are required to update their apps with every new version release. A hybrid app bypasses versioning and makes app maintenance as simple as updating a web page, that too in real-time.

  • Lesser Costs

    The most significant advantage of hybrid apps is the reduced cost to develop. The hybrid mobile app development enables the targeting of multiple platforms without coding for each one of those mobile platforms. Unlike native apps, hybrid mobile applications use a single code base for various platforms. As a result, the cost of making an app reduces to 50%! Thus, it allows the development teams to accelerate the development process, which reduces the time to market significantly. Also, it will enable them to reach a higher number of users.

  • Offline Support

    Mobile applications generally suffer from the limitations of the lack of offline support. A challenge arises for companies who relate to customers from rural areas or places where internet connectivity is very poor.
    Statistics indicate that over 65% of users abandon an app because it takes too long to load. As one of the Hybrid app advantages, the offline accessibility feature helps the end-user to overcome this challenge. Therefore, the end-users have uninterrupted access to the app’s data without performance glitches.

  • Improved Performance

    Hybrid apps offer high speed and performance just like native apps. In fact, in some cases, they are even faster than progressive and responsive apps. The reason being no dependency on network communication. Further, even apps with a higher number of users exhibit better speed on all devices. Hybrid apps have proven their high speed and performance standards with brands like Twitter and LinkedIn.

To sum it up, hybrid mobile apps are the way to go for any business. They provide the flexibility of version updates and are easy to integrate on other platforms. This mobile app platform enables easy synchronization with other apps and thus it proves itself the best when it is about giving high end performance. This way, they are the best way spread out your business products or services along with reaching out to a wider customer base. So after taking all these into your consideration, from my point of view I think as a small to medium tier business, going with Hybrid mobile app is the best bet, specially if you are trying to build the mobile app for the first time. 

Supreme Supports Pty Ltd is specialized in Hybrid Mobile App Development. If you are planning to launch your app like Pasa Connect or ModCloth and want to discuss your idea with us then feel free to CONNECT WITH US. In this article you've already seen the top reasons for the popularity of hybrid mobile apps and why they are a reliable tool for marketing products and services of any enterprise.