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Stelly -- Ecommerce Development

Stelly – Case Study Stelly – Case Study


When it is about high-street fashion brands in Australia, Stelly dominates the scene. A Sydney based boutique fashion clothing manufacturer, conceptualised in 2005 with one retail outlet on Sydney’s North Shore, our Client has expanded to 4 retail outlets across Sydney in addition to their strong online presence. The brand is one of the pioneers in offering the latest fashion trends, great quality products and, most importantly to consumers, awesome affordability. Ther company grew hard from simple beginnings to become one the largest online fashion retailer in Australia.

Client Feature image


Cater for very high online traffic, with an average of 200 orders a day
A streamlined content Management System that handles hundreds of customers visiting the website at any given time
Capacity to clearly display around 100,000 high-resolution images of clothing products in a web-friendly way
Incorporate their gift voucher system seamlessly
Cater for a complicated shipping process with a national and international customer base


Client required a complex online store with many custom requirements
The Website should be capable of handling more than a few hundreds during the peak working hours
Website had to be responsive on multiple devices like mobile, tablet or computer monitor
Live Chat support
A powerful search system where people can search and find their desired fashion product


The design and development team were presented with a challenge to keeping up with the quality of the website and its ability to cater for such large volumes of traffic from different perspectives at any stage of the day.

We began by highlighting the key areas which needed to be addressed, including Website functionality, Hi-tech, high-speed and easy to use E-Commerce system, Online store (product display, information, pricing, etc. (including high-resolution images for up to 100,000 units)) with the ability to easily make changes and additions, Administer a complicated online shipping process with accurate calculations for destinations, Integrated loyalty points systems.

Once these were highlighted our team of experts went about developing the site from scratch ensuring that each area integrated and complemented the other, providing easy navigation and a user-friendly purchasing system which allowed the customer to complete their transaction in one simple process. With images of critical importance great emphasis was placed on implementing the best, and fastest system which would allow hundreds of simultaneous customers to browse and purchase without slowing the system or causing interruptions.

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