When it is about high-street fashion brands in Australia, Stelly dominates the scene. A Sydney based boutique fashion clothing manufacturer, conceptualised in 2005 with one retail outlet on Sydney’s North Shore, our Client has expanded to 4 retail outlets across Sydney in addition to their strong online presence. The brand is one of the pioneers in offering the latest fashion trends, great quality products and, most importantly to consumers, awesome affordability. Ther company grew hard from simple beginnings to become one the largest online fashion retailer in Australia. Stelly, though it is one of the greatest fashion retail brands, it was not managing its website productively. The site was very restrictive in how a product or a category could be handled. The management at Stelly was constantly frustrated by phone calls from customers who couldn’t find the products they were looking for or they couldn’t easily complete their purchase. So then we came to the scene.
The design and development team were presented with a challenge due to the quality of the website and its ability to cater for such large volumes of traffic from different perspectives at any stage of the day.
We began by highlighting the key areas which needed to be addressed, including:
Once these were highlighted our team of experts went about developing the site from scratch ensuring that each area integrated and complemented the other, providing easy navigation and a user friendly purchasing system which allowed the customer to complete their transaction in one simple process. With images of critical importance great emphasis was placed on implementing the best, and fastest system which would allow hundreds of simultaneous customers to browse and purchase without slowing the system or causing interruptions.